Briefly about the company
Any Hisense TV can boast a good balance of cost and technical specifications. The manufacturer strives to make its products as affordable as possible due to a significantly reduced price tag. At the same time, their characteristics are practically in no way inferior to more expensive competing devices. The headquarters of this company is located in China, and in the local market it has already proven itself only on the good side. The further development of this brand led to the fact that the Celestial market alone was not enough, so the company’s management decided to enter the international level. This, in turn, led to the appearance of similar products on store shelves in the domestic market.
Brand Hisense
Hisense was founded back in 1969 in China. Traditional areas: TVs, air conditioners and other household appliances. Today the company also deals with smartphones and is rapidly penetrating new markets. In total, there are 13 production sites, 12 research and development centers and 18 representative offices in Europe, North America, Australia, Africa and Southeast Asia in the world. Read more in our report from the Hisense presentation in Moscow.
The level of the smartphone corresponds to the standard, Hisense U30 is a representative of the mid-high segment, not without charisma. First of all, the design with genuine leather trim attracts attention. The O-shaped cutout in the display also stands out - a distinctive feature of single models. We can’t help but mention the brand new Qualcomm Snapdragon 675. But the Hisense U30 is let down by the software. There are no global problems, but minor bugs are annoying. Another major drawback is the underdeveloped camera, which lacks the flexibility of a wide-angle lens, for example. Most problems can be resolved with firmware updates, hopefully!
Distribution of TVs by niches
Hisense TVs are divided into three large niches, regardless of screen diagonal. An overview of their model range identifies the following groups:
- Entry-level multimedia devices. In this case, the output image format corresponds to HD quality (that is, 1366x768). In most cases, they do not have a separate operating system and the functionality is significantly reduced due to the lack of Smart TV.
- Mid-level television devices display images in a resolution of 1920x1080. Also in this case, they are almost universally equipped with a separate operating system and, of course, the “Smart TV” function is fully implemented.
- Representatives of the premium level are able to display images in “4K”. Otherwise, the parameters in this case are almost identical to middle-class devices.
Characteristics of U7QF
Price U7QF The Hisense Quantum Q8G and H8G TV series in April 2020 is presented in models with diagonals of 50, 55, 65 and 75 inches. The prices of the models are as follows: 65Q8G - $700, 50Q8G - $400, 55Q8G - $500 and 75Q8G - $1400. Overseas market: 50H8G $400, 55H8G $600, 65H8G $800 and 75H8G $1300.
The official Russian website provides at the beginning of June 2020 two models Hisense 50U7QF priced at 28,000 rubles and Hisense 55U7QF 42,000 rubles.
Results of the U7QF review
In conclusion of the review of U7QF from Hisense, let's summarize the traditional conclusion. The Hisense U7QF Quantum series has a lot to offer in terms of functionality, image quality, sound and additional features. But this is not available for all markets. It's a shame that the Russian segment, despite its excellent design, practically repeats last year's models.
In fact, the interface sometimes freezes or runs slowly, which definitely hurts the overall usability. Overall, the U7QF series are affordable and high-quality TVs, but don't expect QLED or OLED quality at these prices.
Pros Bright, colorful and affordable. Supports Dolby Atmos and Dolby Vision, but not in all regions. Easy to use operating system. Cons The design is a bit "standard".
The remote control is too simple. Hisense U7QF review2020-06-05T01:39:49+00:00 VoVHisenseTVsAlmost all high-quality TVs, and we mean flagship solutions, with all the 'imaginable' features are sold at exorbitant prices. This can be easily verified by looking at Samsung, Sony or LG. All of these brands have premium 4K TVs, but what are their prices? Competing with competition, “on the other side of the barricades” are TVs from the Hisense...VoVVoV AuthorUltraHD series
Control panels
Hisense solutions cannot stand out as anything remarkable compared to their analogues in terms of the control panel. Televisions of this brand are equipped with a typical remote control, which has the following groups of buttons:
- Digital, which provide the fastest possible transition between channels.
- Navigation - allow you to move between menu items.
- Functional. Their main purpose is to perform certain operations, for example, calling up a menu.
Originally from China
"BT" : Hisense is a Chinese brand. Will this hinder sales, since many Russian consumers are wary of Chinese technology?
Anton KHARIN: Today Hisense is a large international brand that originates from China . To strengthen the brand's position in international markets, the company decided to sponsor the 2018 FIFA World Cup in Russia.
In Australia, Hisense was the official sponsor of the Australian Open tennis tournament series. Also, the Hisense name is attached to one of the largest stadiums in Australia, it is called Hisense Arena.
Hisense products are made in China, but what is not made in China now?
There is China, and there is CHINA. There are factories of different capacities and technical capabilities. Everything depends not on the location of the plant, but on the technology and level of production quality. Hisense places great emphasis on quality control of products produced in its factories . Attention is also paid to post-sales service. That is why, at the very beginning of the company’s work in Russia, we already entered into agreements with 150 service centers throughout Russia .
Economy class
32M2160 is Hisense's most affordable model. Televisions, as already noted, have a modest cost and acceptable technical specifications. And in this case, such a statement is more than true. The price of this device is really affordable and is about 10,000 rubles. Its diagonal is 32 inches, and its resolution is 1366x768. Separately, it should be noted that the viewing angles in this case are reduced to 70 0, and this is a key disadvantage of this model. It does not have a special operating system. This solution is most optimally used when creating information or advertising panels in public places. It is not recommended to use it at home: its technical characteristics are too modest.
Edge-to-edge display with O-shaped notch
On the front there is a 6.3-inch IPS matrix with a resolution of 2340x1080 pixels. Very high quality display with ideal viewing angles and rich colors. The brightness adjustment range is sufficient, the maximum brightness reaches 400 cd/m2, and the minimum - 1 cd/m2. It is noteworthy that there is no noticeable chin; all frames are proportional in size.
The front camera is hidden in an O-shaped cutout with a diameter of just over 5 mm. The hole seems to be the most reasonable compromise between wide cutouts and pop-up cameras. In the upper left corner there is a noticeable uneven glow - this is not a defect, but a feature of the backlight of IPS displays.
Average level
Mid-level devices under the Hisense brand are radically different for the better. Televisions, reviews confirm this, have improved technical characteristics. An example is model 39N2170PW. Its current cost is 20,000 rubles. The format of broadcast programs can even be FullHD (that is, 1920x1080). The viewing angles are increased, and the screen diagonal is 39 inches. Android is also used as the operating system, and in this case the SmartTV function is fully implemented and without any restrictions. The result is an excellent balance of price and technical parameters. Therefore, it is already justified to use such a TV at home.
⇡#Smart TV
A modern high-end TV is no longer just a “box” on which you can watch broadcasts or movies, but a fully-fledged gadget that allows you to simply access the Internet and work with a variety of applications. The Hisense N6800 is also in perfect order with this.
The Hisense interface has its own name - VIDAA U2.
On the start screen we see a ribbon consisting of several icons - in addition to selecting the image source, working with media content directly received via the USB port, and settings, there are also sections “Applications” and “Notifications”. Thank God, no one is going to spam us with various information messages right while watching a movie - there is a special submenu for this. You can edit the feed by throwing out something you think is unnecessary or adding a frequently used application to it.
In order to work with applications, you do not need to register in any system by default - each application that requires registration has its own. You can watch Youtube, other free streaming videos, news from Yandex, the weather, or surf the Web in a browser (Opera V4.7) without registration.
The main thing that any Smart TV system has is applications for paid video streaming services, which largely cover the need to search for other sources of content. Hisense offers, in fact, an exhaustive set in this regard: Netflix, Okko, Megogo, Ivi, Tvigle, Zoomby and a number of lesser-known options.
You can play on the Hisense N6800 if you wish – the TV has a built-in service for downloading simple “toys”. You shouldn’t count on much; it’s better to use a PC or game console connected to the same TV for this, but why not.
The most premium solutions
There are also premium TVs in the model range of this manufacturer, including the 43N3000UW. Their key difference from younger models is that the format of broadcast programs can even be “4K”. It also has an improved tuner, which, in addition to regular and cable broadcasts, can also receive satellite broadcasts. Separately, it is necessary to note the Hisense TV remote control, which may have a truncated set of buttons. In this case there are only navigation keys. The software is responsible for everything else. Like mid-level solutions, this TV is also suitable for creating a universal multimedia center at home.
Hisense has updated its TV range
Hisense, which in the TV segment uses a strategy of parallel promotion of two brands (Toshiba and its own), has updated its lineup. The innovations primarily affected the functional content and appearance of the devices. When purchasing a new TV, the buyer also receives a subscription to the ivi service for a period of one to three months, and sports fans will be able to additionally purchase a premium subscription to live broadcasts of National Basketball League games.
“The company is gradually expanding its TV sales business in Russia. Looking at the results of the first half of the year, we are optimistic about the future and intend to significantly increase sales by the end of the year. A multi-branding strategy, high quality standard, technological expertise, reasonable pricing policy and modern solutions make our equipment attractive to buyers,” says Jay Dong, head of the sales department.
The flagship was the new laser TV Laser TV 100L5F. This is a high-tech device with a huge 100-inch screen, 4K resolution, HDR support, the new version of Smart TV from VIDAA U 4th generation and powerful Dolby Atmos sound.
Thanks to the use of 4K AI Upscaler technology, Hisense U7QF TVs (50 and 55 inches) can guarantee clear and detailed 4K quality images, regardless of the resolution of the original content. Full Array Local Dimming technology is used to adjust the contrast of each frame, capable of delivering rich and contrasting images through the use of multiple local dimming zones on the DLED panel. This solution makes it possible to view both dark and bright scenes without losing detail. Another important feature of this series is the presence of quantum dot technology, thanks to which more saturated and vibrant colors are transmitted for a greater effect of realism and immersive viewing. Recommended prices for this model in Russia start from 40 thousand rubles.
The Hisense A7500F model (43, 50 and 55 inches) includes Wide Color Gamut technology for a realistic and bright image, a new version of the OS with the VIDAA ART function, which allows you to turn the TV into a full-fledged picture in “sleep mode”. The A7500F and A7300F series support Dolby Vision, all HDR standards and Ultra Diming contrast enhancement. The remote control of these TVs is localized and supplemented with OKKO and ivi buttons. Recommended prices start from 22 thousand rubles. Hisense A5600F series TVs (32 and 40 inches) support high-quality Dolby Audio and dbx-tv sound, have built-in Wi-Fi and all the functions of Smart TV from VIDAA U, as well as a minimalistic design and an almost frameless screen.
Premium Toshiba U5069 series TVs are equipped with 4K Ultra Essential PQ technology (analogous to 4K AI Upscaler), support HDR and Ultra Diming technologies, as well as dynamic Dolby Audio sound. The L5069 series features a sleek design, Contrast Booster technology, DTS Studio Sound and Android-based Smart TV.
Starting with the 2020-2021 NBA season, a premium subscription service for live streaming of basketball league games will be available on Hisense and Toshiba TVs. NBA League Pass provides comprehensive, live and on-demand access to an entire season of NBA games in high definition. Subscribers can choose commentary coverage of the match in several languages, hear the opinions of celebrities and sports professionals. They will also have access to a choice of camera angles and displayed data about the progress of the game, in-depth analytics, statistics and integration with social networks.
Source
: press-release.ru
Brief setup procedure
The setup procedure in this case consists of the following sequential steps:
- We remove the television device from the box. We carry out its complete installation.
- We implement device switching in full. The wire with the television signal is connected to the socket labeled ANT IN. And the multimedia system power supply cable goes to the power connector. In some cases, when using twisted pair to receive information from a computer network, we also connect it to a television device. In this case, the RJ-45 port is already used.
- The next step is to turn on the device. After this, set the current date and time values.
- Then go to the Hisense TV settings menu. How to configure channels in this case? And it's very simple. Select the “Channels” sub-item and activate the “Auto search” mode in it. Next, set the type of TV signal source (regular antenna, satellite, cable operator) and launch this operation. Upon completion, you need to save the channel list. If the device does not support Smart TV, then the setup is complete. Otherwise, set the network connection parameters and install all the necessary applications.
+Toshiba
" BT ": Your company owns the Toshiba brand. He is known in the Russian Federation and loved by many. Will products under this brand appear in Russia? And we are talking not only about TVs, but also about refrigerators?
Anton KHARIN : In November 2020, Hisense acquired the international division of Toshiba, which produces televisions and multimedia displays. I believe that Toshiba TVs are impeccable premium products for decent money (this is how they are positioned in the home Japanese market). In Russia, we plan to re-build the positioning of this brand; a little later we will talk in more detail about our plans in this direction.
Reviews. Price
Novelty is the main drawback of any equipment under the Hisense brand. TVs, reviews pay attention to this, have excellent technical parameters and specifications. Moreover, their cost is significantly lower than that of similar devices from more well-known brands, which include LG or Samsung. They also have everything in order with reliability and functionality. So it turns out that the main limiting factor in this case is the obscurity of the company itself. But this issue can be easily resolved with the help of a large advertising campaign. This is exactly how owners characterize TVs of this brand in their reviews. The cost of entry-level devices is in the range of 10,000-17,000 rubles. The middle class can already be purchased for 20,000-27,000 rubles, and the premium class - 30,000 rubles or more.
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Xiaomi Mi TV 4 55 customer reviews
Evgen E. ★★★★★ Advantages:
The TV is thinner than the latest iPhone), the picture is very pleasant to the eye, the matrix from Samsung costs from 80k. The appearance in my opinion is very cool, almost cashless screen.
Disadvantages:
Slight unevenness of illumination on a black background, visible only in the dark, excellent during the day. The main disadvantage in my opinion is the delicate design, or rather careless handling during transportation and installation, which can result in white spots on the screen. (I had to transport and change the TV because of this)
Comment:
Hangs on the wall for 10 months on a bracket similar to the original, there is no image distortion.
A funny effect when watching TV, passing by I noticed that the TV was bent)), then when the night passed, I saw the same infection again) From heating, in general, it noticeably becomes rounder. Victor K. ★★★★★ Advantages:
The matrix is from Samsung, the picture is just super.
Android, install everything you need and enjoy. Watching 4K HDR movies online Disadvantages:
There will be no Russian language, only English-Chinese, but this is not a problem, it can be treated by installing a launcher.
Comment:
I'm happy with the purchase.
I hope it will serve for a long time = )
Xiaomi Mi TV 2 40 customer reviews
Igor Z. ★★★★★ Advantages:
The device is super, the picture is what you need, the ips panel has a wide viewing angle, the color rendition is pleasant, it easily connected to the Rostelecom set-top box via hdmi = we have a super TV 1 meter wide with a convenient remote control and an android inside, installed an HD videobox, watch movies in quality.) for 17,500 rubles taking into account the promotion and Cashback has no analogues.
Disadvantages:
not enough bass, you need to install a subwoofer or simple speakers.
Comment:
the model is very good, I recommend it.
Roman A. ★★★★ Advantages:
price, picture, design
Disadvantages:
no Russian language, English will have to be spoken.
Comment:
for this money, yes, 25,000 rubles. 40 dioganal.
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Xiaomi Mi TV 3S 55 customer reviews
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TV Xiaomi Mi TV 3S 48 customer reviews
Yaroslav I. ★★★★ Advantages:
Having previously had experience using products from the Xiaomi brand, I was not afraid of buying this TV (I was especially attracted by its price-diagonal-quality ratio). The TV is very thin, has a nice design, thin frames, a fairly convenient remote control (few buttons, a joystick and a confirmation button, although for use as just a TV - you will have to scroll through the channels), the Android TV OS works quite quickly and does not lag (TTT), the legs are quite stable with rubberized bases (they will not scratch furniture or slip). The TV has a fairly contrasting matrix from Samsung, Edge LED backlighting, and absolutely black there is no color here, but the backlight is uniform (not stripes, not a cross, there are no highlights in the corners either - a smooth dark gray screen, which in my opinion is very good!)
Disadvantages:
There are no firmwares with Russian localization for this TV yet (maybe soon) , I managed to include Russian in the standard menus of the Android itself, some menus partially switched to English, and quite a lot of Chinese remained. When I bought this TV, I knew what I was getting into (in terms of the Chinese language), so for me this is not a serious problem. When using IP-TV is important to have a high-quality Internet connection, otherwise it will slow down.
Comment:
Overall, I’m very pleased with the TV, I use it more as a monitor for a PC, I’m quite happy with the picture quality, color reproduction and even the sound. Nice design, doesn’t look cheap, has all the necessary functions (for me).
Andrey P. ★★★★★ Advantages:
Review of Xiaomi Mi TV 3 55 - Materials - Cost - Stability - Performance - 4K - Android TV - Sound - WiFi 802.11ac
Disadvantages:
- Lack of support for Russian cable TV without a set-top box - Localization - Simple You can’t buy it that way
Comment:
I understood what I was doing when I bought it.
The fact is that a TV with the quality of such a matrix + a sound bar of this level would have cost me about 100 thousand rubles in Russia, but I spent only 45 thousand rubles. The savings are simple. This is the main advantage of the TV. Its second most important advantage is its quality - everything is simply super, starting from the quality of the picture and sound, ending with the fact that batteries were included in the kit and six months later they still work on the Bluetooth remote control. Well, the disadvantages are all tied to his Chinese roots. If you want cable, install IPTV or buy a media set-top box; if you want Russian or English, there are a lot of manuals on the Internet, many of which are outdated, to help; if you want to buy it, look for suppliers who take 100% prepayment and do everything on faith, or buy it in Russia, but with a huge markup. The purchase makes me happy, after the previous LG 42LA660V everything flies here, the image is divine, and the sound is simply gorgeous. By the way, in connection After purchasing the TV, I was confused about replacing the router and now I can easily watch 4K movies via Plex via WiFi. What else could you need from a TV?) ,
Xiaomi Mi TV 4S 55 customer reviews
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Xiaomi Mi TV 4C 55 customer reviews
Danil V. ★★★★★ Advantages:
Image quality Price Thin frames
Disadvantages:
Difficulty in setting up Lack of root Loud and ineffective remote control
Comment:
For this price, you won’t find a matrix of this quality.
It is important to understand that you are taking a Chinese product that is not officially issued outside of China. On the start page you will have a lot of Chinese advertising, the Chinese language will flash in the menu again and again. Requires configuration and non-standard solutions. You need to install English from a flash drive. Many Android applications will not work because... there are no Google services. The popular Kodi media player, which is usually recommended to be installed on it, requires fine tuning for normal 4K playback from the network. If you just want to install a TV so that everything works right away, this purchase is not for you. If you are ready to delve into the settings, read forums and Google many times and solve problems, this TV is suitable for you. I bought a rii mini i25 remote control for the TV. It works not bad, but I would advise looking for another option, because... The remote control itself is so-so. But it’s definitely better and more convenient than the original. delitm2015 ★★★★★ Advantages:
In the first place is the Price and let’s be honest, it’s worthy!!!
The screen is excellent 4k... The sound is excellent, again for the money))) What does it look like? From 2 meters it’s excellent, but at close range it’s cheap, which is a drawback, but again for that amount. Disadvantages:
Disadvantages: Chinese language, but can be solved by purchasing a third-party set-top box (in my case, apple tv 4k).
And then we customize it for ourselves. Comment:
Let's be honest... This TV is worth the money, first of all, Android, set it up and use it without China (everything).
There is enough 4K content now, although the services are not free, but who is stopping you from using torrents and HD disks, although now is the era of high speed boarding, but it is better to purchase an entrance to some service and use it without advertising)) And the advice is to immediately buy HDMI 2.0. There was a problem with HDMI CEC, I solved it... you just need to, while using the set-top box, click on 3 lines, then playback... and then you will understand. Sergey p. ★★★★★ Advantages:
design, price, build quality, 55″
Disadvantages:
translation is half English, half Chinese.
but third-party applications are all English or Russian. There's not much you can see on an analog antenna. The buttons on the remote control are a bit harsh (maybe it’s just my nitpicking) Comment:
I bought a TV and couldn’t be more pleased, I installed applications for Mi Box from 4pda, I watch 4K from YouTube, I haven’t downloaded movies from the Internet yet (it weighs a lot ~40-50 GB), Internet TV, cinemas with a bunch of films, I don’t use an analog antenna anymore :), everything is colorful and works quickly, there are no complaints about the speed. I installed emulators for Nintendo 64 and Sega MD2 consoles and play with a bluetooth joystick. I switched from 42″ to 55″ and didn’t regret it, the distance from the TV to the sofa is about 3-4 meters, I get used to it quickly. ,
