Author of the article: Svetlana Ignatieva, contextual advertising specialist at SEO.RU
- Advertising campaign management
- Show schedule
- Strategy
- Experiments
- Display regions
- Key phrases and negative words
- Retargeting and audience selection
- User profile
- Bid Adjustments
- Contact information (business card)
- Mass changes
- Conclusion
The Yandex.Direct team regularly updates the interface of its service. The latest major update has received mixed reactions. The developers even had to release a special guide on the new interface to make it easier for advertisers to switch to it.
You really need to get used to the new Direct interface: before setting up and launching advertising campaigns (AC), you should take the time to adapt and understand the management. Even familiar simple settings can seem complicated and inconvenient. Because of this, many advertisers and contextual advertising specialists still use the old interface, considering it better and clearer than the new one. Let's try to figure out where difficulties may arise with working in the new interface. Let's start in order: the first stage is adding a new advertising campaign on the main page of Direct.
Key phrases and negative words
This section now has an additional tab “Forecast and clarifications”. This is a convenient addition: here you can see the frequency of queries and nesting, and eliminate unsuitable queries. Statistics are downloaded from Yandex.Wordstat.
As before, you can add a list manually in negative keywords, or you can use a new tab to add a list from library sets:
Tools
This third block is quite interesting, let's start in order.
Third block
Autocomplete
This item allows forms on the site to be automatically filled in, such as passwords, email, addresses and other personal data. It does this based on the data you previously entered and saved. This certainly increases the comfort of using the browser, but at the same time it reduces the security of your data. If safety is much more important to you than convenience. Then you need to disable autofill, or not allow Yandex to remember important personal data. Such as your phone number, login, passwords and card details.
Ad blocking
We've all encountered annoying and annoying ads that interfere with our browsing experience. Therefore, it is recommended to check both boxes at this point. Here below, you will see “blocked advertising” and “exception sites”. This is a pretty useful point.
Voice assistant "Alice"
Just turn off voice activation if you don’t want to communicate with the Alice robot.
Mouse Gestures
Quite an interesting function, somewhat similar to a key combination. Only here everything is done with the right mouse button. But for it to become useful, you need to get used to it. Click "Gesture Settings" to see a list of gestures. You can also find the list on the yandex support website
Uploaded files
You can choose to always ask where to save or set a specific save location.
- Browser history (how to view, delete and restore browser history)
Context menu
Which menu do you prefer: compact or detailed? Do you want the “Copy” or “Find” menu to immediately appear when you select text? If yes, then check the appropriate box.
Translator
We leave everything as default. When loading a page where the main language is not Russian, Yandex will offer you to translate the entire page. Quite convenient, but the page structure may change slightly. If you hover over a word from the Latin alphabet and press Shift, a context menu will appear where at the bottom there will be a translation of the word from the Yandex translator. If you select the phrase you want to translate and click on the button in the form of a triangle located next to the selected phrase, you will get a translation of the entire phrase. It is undoubtedly convenient and saves a lot of time.
Watching videos on top of other tabs and programs
In this menu we can configure the appearance of an additional button in the video player. When you click on it, the video will open in a separate window.
Turbo
Have you ever worked at Opera? Remember there was a turbo button? This is its analogue. That is, Yandex has a server through which all your traffic is sent. There it is compressed and, already in a compressed state, is sent to your PC. Does this seem to be all right? But there is also a downside to this function. When compressing, the quality of pictures and video quality are lost. Unloaded items may appear. There will be a stub instead. The site may not open for a long time due to some kind of server failure. Therefore, we recommend leaving the default setting to automatically turn on when connections are slow. That is, if the speed is below 128 Kbps, turbo mode will be enabled. Until it rises above 512 Kbps.
Reader
For those who do not have a PDF reader, check this box. Then your PDF files will be opened through a browser.
Yandex.Collections
This is a photo service from Yandex. There photos are collected based on your preferences.
Here you have to choose whether or not to show the collections button in the upper corner in the form of checkboxes. By clicking on which you go to this service.
And whether or not to show the “Add to Collection” button when you hover over an image. When you click on it, the corresponding picture is added to your collection.
Mass changes
You can use several methods for bulk editing:
- Campaign management using XLS/XLSX. Important: when you click on this link, you will be taken to the old interface. And here there are problems when working with files: not all columns are loaded from the table, you need to check the declarations after loading.
- Direct Commander.
- The Bulk Changes tool in the new interface. You need to select the ads that you want to edit and click on the “Edit” button. In the “Mass changes” drop-down list you will need to select the desired action:
Interface
This is the second block that offers to personalize the appearance of the interface.
Color scheme. Here I think it’s clear which one you like better, light or dark? we put it here.
second block
Appearance.
- It is recommended to disable showing the “Yandex” button so that it does not take up space in the panel.
- Uncheck Show tutorial tips and display animated background. This will allow you to increase the speed when opening your web browser.
- Check the box next to “Show synchronization widget in menu”. The synchronization process will be more clear. You will know the number of passwords and bookmarks you have saved.
- Also Fr. You will have a convenient panel at the top of the screen in your browser.
- The appearance of the tabs will help you choose convenient tab shapes
- Advertising settings. Here you will be taken to a new window with selection questions. Whether or not to show advertisements on the home page. And only if you logged into the browser using your Yandex account. They will also ask whether or not to take your interests and location into account when displaying ads. Uncheck the first box, the rest are up to you to choose from.
Ad settings window
Smart line
If you want copy and share buttons in the address bar, Reading mode or displaying the site title, then enable the corresponding menu.
Side panel
Yandex services are located in the side panel; if someone uses them, it will be convenient. There are also bookmarks and history. At the bottom of the panel there is an Alice button.
Side panel
There is no point in displaying this panel on all pages. Therefore, we leave the default “pin in new tab”. And check the “show button...” checkbox. Thus, in the upper left corner there will be a panel of this type.
- Where are the Yandex browser settings on an Android phone?
If you need to call the sidebar, just click on the button at the top of the screen on the right, the sidebar you need will appear and disappear when you press it again.
Tabs
The minimum width is determined relative to the screen size. We customize it as you like, as it is more convenient for you.
Informers on a new tab
This menu has appeared in the new version of the Yandex browser. In it we can select alert items in the form of notifications at the bottom of the screen. In some cases it may be useful.
New Yandex Browser interface - how to enable it
Features of the new Yandex interface/design:
- Translucency;
- Show tabs at the bottom of the page;
- Unloading the site;
- Expanded issuance of hints and more;
To install the new interface, we will install its components one by one.
Step 1: Fast Admission
In the new version, the arrangement of components will be approximately the same. Everything here is the same as before: bookmarks will be available to you, as well as significant links. A significant difference will be the external beauty of the framed picture. You will be delighted to install animated wallpapers. Setting up quick access in Yandex:
- Open your browser;
- Find “customize screen” at the bottom of the Tableau;
- From the list, find one that suits your mood and click “done”;
The “start” button means the start of the animation, and two bars mean a pause, like in a player. You can also install a picture from the desktop, find the cross and the path to the explorer;
Step 2: Tab Bar
From the very beginning, the function was conceived in such a way that the tabs were at the bottom, which is why they called it “Cousteau” (for those who didn’t understand, it’s immersion). In the release version, the developers still left the option of choosing - from above or from below. The tabs that open take on the site’s “CSS” style. It may be a little inconvenient, but what can you do - art requires sacrifice.
Panel installation:
- Double-click on the browser shortcut;
- You can change the position of the tabs not only from the menu item, but also using the tabs (the meaning is to call the context menu);
Step 3: Smart String
It doesn't matter what you use - a phone or a tablet. A new technology based on the use of a neural network has created the impossible - from now on, when entering text, the information in it receives a logical continuation. What is meant? By entering information, you receive possible ready-made solutions to the request. Yandex is connected to many search engines, which improves the quality of text analysis. By the way, String does not require a separate installation.
Step 4: Calypso Mode
The latest innovation, the purpose of which is to protect the user from the influence of “phishing”. By activating it, you protect your Internet banking data, as well as other accounts on your devices. “https” protocol, port 443 - everything is minimized and spartan. It appears differently on each device.
What don't you like?
Long loading time for the list page with a multi-level account system. The case when a plus from the list above turns into a minus. If you select many campaigns in your account, the page with a list of ads or keywords will take a long time to load—about 2–3 minutes.
There is no way to sort the list of campaigns by status, strategy or impression locations. But it would be very convenient. Of course, you can filter by these parameters, but it’s more convenient to see all campaigns sorted. For example, to compare indicators.
Scrolling by pressing the mouse wheel does not work. Few people use this method of moving around the page. But historically, I use it regularly, and for me its absence is a big minus. With the help of such a scroll, it is convenient to quickly move through pages with a large amount of data and at the same time see the contents of the page, which allows you to stop at the right moment.
It's not easy to figure out how to add an ad group. In the old interface, the campaign had a prominent “Add ad group” button. The new one doesn't have it. Now, to add an ad group, you need to click on the gear to the left of the campaign and select “Add group”.
Adding ads to an existing group is also not easy. In the old interface, ad groups had an “Edit ads” button; by clicking on it, you could edit current ads and add new ones. In the new interface, I did not immediately understand how to cope with this task. When you click on the gear to the left of the ad group, the following window is displayed:
I added an ad to a search campaign and looked for the inscription: “Add ad.” When I saw the “Add Banner” button, I thought that I didn’t need a banner, I needed a text ad for search. After that, I spent another 15 minutes exploring the interface in search of the treasured function. In the end, I decided to go back to basics and try “Add Banner”. As it turned out, this was the button I needed, which led to the page for adding ads.
A non-obvious way to add and edit a Metrics counter. In the new interface, you cannot add a new Metrics counter in the campaign settings by simply specifying its number. Now you can do this in the following ways:
- Request access to the counter.
- Go to the counter's access settings in Metrica and grant access to the login under which the campaign is located.
After completing one of the steps, a new counter will appear in the list of counters in the campaign settings.
What else do you want?
Edit the campaign budget directly from the list of campaigns. Now to do this you need to go to the campaign settings. And so - for everyone, except for campaigns with the “Manual bid management” strategy. I was really looking forward to this option in the new interface, but alas.
Set tracking parameters in ad settings in bulk, rather than manually. When working with turbo pages, I encountered the fact that leads were designated as undefined. In order for the data to be determined correctly, it was necessary to set tracking parameters in the settings of each ad, but this cannot be done en masse.
At that time, the tool was at the beta testing stage, and I expected Yandex to improve the option in the new interface, but this did not happen.
Experts often postpone the transition to a new interface until working with it is forced. I believe that professionals should start using the new interface first. The more specialists switch to the new version, the more feedback there will be, the faster all bugs and shortcomings will be found.
Future
It took me a few minutes to sketch a browser that could solve many issues with an original appearance and ease of use. Such a solution could be a vertical organization of tools: a panel on the side where the address bar, tabs, etc. would live, and the rest of the space would be given to the web. Today, most screens not only allow this, but also require it, and I am sure that Google or Apple will soon have a similar solution.
It’s a pity that the guys didn’t try to create something truly original that would distinguish Yandex.Browser from existing ones. And, looking at the volume of prepared promotional materials, it becomes clear that everything turned out exactly as planned.
In order to attract a new audience, and with it smartphone manufacturers, and simply look adequate on the global market, Yandex needs a new brand for such projects. Also, this is a way to break away from the image of the tools of a strong Russian business executive. Mail.Ru Group also realized this need, creating the attractive My.com. In addition, to the Western ear, Yandex is Young Dicks. Ask Siri.
Today I would advise you to pay attention to Maelstrom from the creators of BitTorrent, which, in addition to an inconspicuous interface, allows you to share fragments of sites through a decentralized network - this concept is more like the future.
Enabling the new Yandex Browser interface
If you are still sitting on the old browser interface and would like to keep up with the times, then in a few clicks you can update the appearance of the browser. To do this, click on the “ Menu ” button and select “ Settings ”:
Find the “ Appearance Settings ” block and click on the “ Enable new interface ” button:
In the confirmation window, click “ Enable ”:
Wait for the browser to restart.
Disabling the new Yandex Browser interface
Well, if, on the contrary, you decide to return to the old interface, then do it this way. Click on the " Menu " button and select " Settings ":
In the “ Appearance Settings ” block, click on the “ Turn off new interface ” button:
In the window confirming the transition to the classic interface, click “ Turn off ”:
The browser will restart with the classic interface.
This is how easy it is to switch between styles in the browser. We hope you found this information useful. We are glad that we were able to help you solve the problem. Describe what didn't work for you. Our specialists will try to answer as quickly as possible.
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Once upon a time, at the dawn of the development of the Runet, Yandex was just a copy of the global brand from Google. We can say that we used “Russian chrome”. Years passed, and gradually the browser began to acquire its independent features, completely getting rid of possible comparison with its overseas competitor. The interface is the face of the company, so first of all you need to deal with the appearance of the product. If it is clumsy, empty, even the slightest detail will cling to your attention - the reputation is over, users will go where it is “prettier”. Fortunately, Yandex treats its users with love and respect. And if something doesn’t suit you, you can disable the new design and return the old one at any time.
