If you use Google's YouTube service quite often to watch videos, then most likely you are a registered user. If this is not the case, then it would be better for you to change this as soon as possible and register on YouTube, because after this you will receive a number of advantages and options that were previously unavailable. One of these advantages is the ability to subscribe to the channel, which is extremely convenient.
What does a subscription give?
Naturally, before moving on to explaining the subscription process itself, it is necessary to first understand the concept itself: “What is a subscription?” and “Why is it needed?”
In fact, everything is quite simple: subscription is one of the many functions on the YouTube video hosting service, which allows you to add a particular author, so to speak, to your favorites. That is, having subscribed to a person, in the future you can easily find him on the service by logging into your account.
In addition to the fact that you have the opportunity to periodically visit the author you like, other changes appear. User videos will periodically appear on your home page, in addition, you will be notified when new videos are released. And this is only a small part of the bonuses that you will receive as a result.
Subscription
So, after finding out what a subscription is and why it is needed, you can safely move on to the process itself. In fact, it is terribly simple. You just need to click the Subscribe button, which is located under the video you are watching or directly on the user’s channel. But, so that no one has any unnecessary questions, detailed instructions will now be given, so to speak, from “A” to “Z”.
- We will begin to consider the situation from the very beginning - from logging into the account itself. To enter it, you need to go directly to the main page of the YouTube website in your browser.
- After clicking on the Login button, which is located in the upper right corner of the window, you need to enter your data: e-mail and password. By the way, if you have not been registered on the service, but have a Gmail account, you can enter its data, since these services are related to each other, because they are products of the same company - Google.
Lesson: How to register on YouTube
After you have logged into your account, you can directly proceed to subscribe to a certain author. As mentioned earlier, there are two ways to subscribe, or rather, the location of the button of the same name can be in two variations - under the video you are watching and on the channel itself.
All you need to do is click on this button. In addition, you can do this right while watching the video; this will not end its playback.
So, we figured out how to subscribe to a user, but how to search for these users? How to find the author you want to follow? Of course, this usually happens simply while chaotically watching videos, but there is still a way to independently find the channel whose content suits you unconditionally.
Collaborate with bloggers, websites and social media communities in your niche
Create a list of sites and blogs in your niche and send them emails inviting them to publish your video on a specific topic.
Write letters to 25 bloggers in your niche. In your emails, tell them about your channel and invite them to use your videos in their articles. Many bloggers are looking for interesting content for their blogs, and if you have a unique and interesting channel, then you don’t even have to pay them to post your videos on their blogs.
They will post your videos on their blogs, and you will receive views and subscribers for free. Understand that finding interesting content is a big problem for many website owners.
This method works very well, and if you have good videos, then many bloggers will respond to your letters - yes, we agree, we are interested. By writing a letter, you do not risk anything; the worst thing that can happen is that they will tell you “no”. But try it, and you will be surprised how many bloggers will answer you “yes”.
The same needs to be done for sites of your topic, and for popular communities on social networks.
Finding interesting sites, blogs and communities on social networks and providing them with your content has been one of the important success factors for Chris Carroll, who created the gaming channel Jumpinthepack, which has 600,000 subscribers. Many will refuse you, but you still continue to send letters with offers. Write them a simple, short, but professional letter describing the benefits they will receive by partnering with you and publishing your videos.
Other YouTubers say the same thing.
Search for interesting channels
There are millions of channels on YouTube that differ from each other in both the subject matter of the story and the genre. This is the beauty of this phenomenon, because YouTube is a service for everyone. There is something for everyone there. Millions of channels show completely different, dissimilar programs. That is why, in all this chaos, you should be able to find the content that you need and ignore the rest.
Obviously predetermined
This category includes those channels where you watch videos every time you visit YouTube. It may turn out that you have been observing the work of one person for quite a long time, but you have not subscribed to him - quickly correct this. You already know how to do this.
YouTube recommendations
It is quite possible that you have once noticed that on the main page there is always a video that you would love to watch. This is not without reason, so to speak, YouTube knows what you like. The presented service constantly collects information: what genre do you like, what kind of videos do you watch most often, what user’s channels do you visit most often. Based on all this data, on the main page of the site there will always be channels of those people whose work you might like. This section is called: Recommended.
By the way, pay attention to the Expand link, which is in the lower right corner. If the list of videos offered by YouTube seems too small to you, then after clicking on the link it will increase, and you will definitely find what you want.
Search by category
If you don’t trust YouTube’s choice and want to independently choose the channel you want to subscribe to, then you should visit the Categories section, where, as you might guess, all videos are listed in various subgroups that differ in genre and topic.
In various categories you will be presented with a choice of the best representatives of a particular genre. You can easily go to a user’s channel and look at his work for yourself, and then decide whether you want to subscribe to him or not.
Search on the site
Of course, no one canceled the search for all the video materials that were ever posted on the site. Moreover, this is the search method that most users prefer, since by entering keywords or even a name, the user can immediately find the desired content.
In addition, it is possible to use a fairly “rich” filter. Using it, you can quickly filter out unnecessary videos by selecting the type, duration, upload date and other features of what you want.
Trending
And of course, you can’t ignore such a YouTube section as Trending. This item appeared on the site relatively recently. As you might guess, Trending collects those videos that gain wild popularity in a short period of time (24 hours), causing some excitement among site users. In general, if you want to find popular works on YouTube, then go to the Trending section.
Note. In the Russian-language segment of YouTube, unfortunately, the “Trending” section may include frankly mediocre, insipid and uninteresting works. This is due to the fact that these videos are simply gaining popularity due to the so-called cheating. However, there are exceptions.
You are the owner of a TV show!
Ok, now you have decided on a niche and chosen a name. Congratulations - you are the owner of a TV show!
You need to create your brand, an interesting story about you. So that people immediately recognize you by your title and name and understand what you are talking about.
An example is PieDiePie (67 million subscribers!). The way you dress, the way you act, the way you speak. What is your personality? You have to think of yourself as the owner of a TV show. What makes you special? Why should people watch your videos?
You have to be unique, you have to be interesting for people to want to watch you. How you present yourself, your channel banner, your logo, channel name, how you start, comment and end videos - this is your unique brand.
You should have a common concept that unites all your videos, and not just one video about this and another about that. Even if you optimize your videos for the YouTube search algorithm and make beautiful covers for your videos and you have a lot of visitors, this will not make them subscribe to your channel and watch your videos. People must recognize you, your brand, and you must be consistent and not disappoint them.
Be yourself. Be natural. Don't sell anything, be honest. Show yourself as you are, your personality. Make a video about yourself, your personal story, yourself and your experiences. Show your face in the video, at least in a small part of the video. Research from Yudemi Online Academy shows that people love it.
Consequences of subscription
At the beginning of the article it was said that by subscribing to the author, you will be able to track all his actions on the channel: be one of the first to know about the release of a new video, and the like. But it was not told how this happens, which will now be corrected.
Subscriptions on your computer
It’s worth saying right away that videos from all the channels you’ve ever subscribed to are in the section of the same name. And the section, in turn, is located in the YouTube Guide, that is, in the menu located on the left side of the site.
If you want to go directly to the channel itself in order to view videos from there, then their list can be seen by going down just below.
Thus, you have two ways at your disposal to watch videos from the channels you subscribe to. The first shows you all the videos at once, dividing them by the date they were added (today, yesterday, this week, etc.), and the second allows you to view the channel itself directly.
Note. In the YouTube Guide, in the “Subscriptions” , there is sometimes a number next to the channel name. It means the number of videos a user has that you have not yet watched.
Subscriptions on your phone
As you know, YouTube videos can also be viewed on Android or iOS devices. There is even a special application for this, which is called YouTube. In addition, on a smartphone or tablet you can perform all the same actions as on a computer, that is, you are not limited in any way.
Some may even note that on the phone it is much easier to interact with channels to which you have subscribed. Well, in general there is no difference.
- In order to view all subscriptions, you need to initially, while on the main page, go to the section of the same name.
- In this section you can find two interface blocks. The first is a list of channels to which you have subscribed, the second is the videos themselves.
- If everything is clear with the video recordings, then in order to view all channels you need to click the arrow pointing to the right, located directly next to it.
- As a result, you will be shown the entire list.
Note. As is the case with the computer version of the site, on phones there is also a mark next to the channel name, which symbolizes that the user has not yet viewed all the videos added since the moment of subscription. True, on devices this is not a number, but a marker.
