Any enterprise needs customers, otherwise the business will not bring any profit. But in order for a company to have customers, it needs to be noticed. This is where the variety of advertising that advertising companies are ready to provide comes to the rescue. You can place an ad on television, in a newspaper, or order a banner. But these are relics of the last century.
Nowadays information is stored on the World Wide Web, and therefore it is easier to notice an advertisement there than, for example, on a newspaper page. Therefore, an effective option for attracting the attention of consumers is the Google adwords editor service, which allows for greater opportunities and simplifies work in Adwords.
Let's try to figure out what it is. What is its principle? How to install Google AdWords Editor on your computer? Advantages of the editor's work and its analogues.
Google adwords editor service
Google never ceases to amaze users with its functionality. A special place among them is occupied by the Google adwords editor service.
Google Adwords is a free service from the Google organization that makes it easier to monitor advertising campaigns in your Adwords account, make the necessary changes to advertisements: search, import and export the necessary data (of different formats), make changes, cancel and restore.
Thus, the Adwords system provides opportunities for creating ads, and Google Adwords editor provides ample opportunities for editing them.
The process of working with AdWords Editor includes the following steps:
You should start by downloading one or more Adwords accounts to your computer. AdWords Editor is easy to download. But downloading will allow you to make the necessary changes in the future without connecting to the Internet.
Make the necessary changes to advertisements: change text, tables, images, etc.
Once the changes have been made, submit the updated information to Adwords. You can make changes without access to the network; they will take effect after you download the updates. Backups that are saved both automatically and manually will also be available.
How to place Google adwords editor?
How to install Google AdWords is a necessary, logical and correct question. Installing this application will make working in Adwords easier.
Google adwors editor is suitable for both accounts with a small amount of information and accounts overflowing with information. Of course, large accounts will immediately notice the benefits of using AdWords Editor. Since it is not possible to work separately with each advertising campaign if there are many of them. The editor structures and groups keys with similar meanings of words or terms.
Google allows you to download AdWords Editor in Russian for free. To do this, follow the special link and in the “Adwords Editor” section click on the “Download” button. If the download does not start, reload the page and repeat the action. You will also be asked to click on a special link again, which will start the download manually.
The process of downloading the editor program will take 4 minutes. After the AdWords Editor program has been saved to your computer, proceed to installing the editor directly. If, after placing it on your desktop, the service icon does not appear, you should not be upset. The desired program will be available when you click the “Start” button.
To ensure the installation is successful, follow the instructions, carefully read the recommendations and press the necessary buttons. The Google adwords editor guide will tell you how to use the program. If you encounter errors that you cannot fix on your own, you should contact Google support, where they will explain in detail how to troubleshoot and get to work.
Adwords editor is a must download. Even without a standard login to the World Wide Web, you will be able to edit advertisements. This is important for users who do not have a constant Internet connection or the connection speed is not strong enough.
After the installation of the Google AdWords program is completed and the application is launched, you will be prompted to select a language. Among a large number of languages, you can also find Russian, but if you prefer to use another language, you will find it in the list and can select it. Next, you should carefully read the terms of use of Google (the terms of use should be carefully read, read and agreed, without consent, further installation will not be available), indicate your language and location again. At this point, setting up the Google AdWords service application will be completed and the editor application will open. When you log into your account, you will directly proceed to editing, adding the desired advertisements and starting working with them.
How to use Google adwords editor
Google adwords editor is easy to download for free. After downloading and installing, a logical question arises: how to work with Google AdWords Editor? Using the program is also not difficult, but if you have any questions, Google AdWords information will help, which will explain in detail the intricacies of the work and special functions.
The main advantage of the application is that the Internet is only needed for downloading; other changes are made without access to the network. This makes it easier to work with the system when the Internet is slow and the connection is weak.
The following functions help the AdWords editor work:
- draft;
- keyword grouper.
The keyword grouper allows you to structure and group keywords that are similar in meaning.
The Google AdWords editor download allows you to make changes in only one account at a time. But if necessary, Adwords makes it possible to easily switch between multiple accounts. To switch between accounts you should click on “Menu”.
Google adwords editor minus words make it possible to add. To do this, just go to the “Campaigns” block, and then select “Negative keywords”.
How to work with a template?
Since this file is intended to help specialists rather than end advertisers, you should know the following. I don't use the 1 group = 1 phrase structure. I'm working with groups of phrases and using a template, i.e. dynamic substitution of phrases into the ad text ({Keyword:} construction).
In this regard, the file is more suitable for those who preach this approach to work. However, if you prefer to masturbate (or better yet, are a Real Direct follower), then the template may still come in handy! You just need to set a unique name for each group line.
Preparing the template for download
So, the principle of working with an Excel template is as follows:
- Fill in column A (Campaign). This is the name of the campaign. Default is SNDS. You can change it.
- Fill in column B (Ad Group). This is the name of the group. In my case, the Group Name corresponds to the Basic Request. For example, “Canopies for summer cottages.” It is important to fill in with a capital letter and clearly, since the macro works with this value.
- In column C (Keyword) we insert a list of key phrases. He must be prepared, i.e. The phrases are readable and the word order is correct. The wide modifier is used if necessary. You can do everything with a small letter, because {Keyword:} will make everything beautiful.
- After that, press the key combination CTRL + th (Russian keyboard layout). Thus we launch the macro. 2 seconds and done!
- We make heading 1 and the text more informative (add it). Add impact benefit to header 2 and multiply. We insert the final URL and reproduce it. Well, you can tinker with the displayed link from two fields, tailoring it to basic queries.
The macro can be called manually from the Excel menu
Upload via Adwords editor
So, the template for download is ready. But here we are waiting for a small test, after overcoming which one day you will become a professional downloader of Google Adwords advertising campaigns.
The fact is that Google Adwords Editor gives an error when trying to load the entire table. The solution here is the following: we divide the download into two stages. We import, as I said earlier, from the clipboard.
- Hide column C (Keyword). Hiding the Keyword column
- Copy the work area along with the column names (but without the technical columns). Copying the work area
- Open the editor, load the account, import from the buffer (“Paste text”). We accept changes. Import via clipboard
- We return column C (Keyword) to its place by selecting two adjacent columns and the “Show” context menu. Returning the column to its homeland
- Select the first three columns (Campaign, Group, Phrase), as in the screenshot. Select and copy the first 3 columns
- We load it into the editor in the same way. We accept changes. Ready!
Well, this simple method can be used to upload campaigns of any size through the Adwords editor. Did you manage?
Download Excel template for Google Adwords
If you want to try this template in action and find out what the power of a great macro can do, click the buttons on social networks and use it to your health. I uploaded the file to the cloud, and I provide the link below:
Advantages of the Google adwords editor service
Let us note a number of advantages of the program:
- simplicity and ease of operation. Even a non-advanced user can easily understand the program;
- allows you to make changes without access to the Internet. For the changes to take effect, refresh your data;
- export files;
- import files;
- open access to statistics;
- edit and manage multiple accounts. For users who have multiple accounts, this feature makes Adwords management easier.
- search and replace text in campaigns and groups;
- copy and move necessary elements between accounts;
- undo changes;
- restore the result of previous changes;
- creating a draft before making changes to avoid mistakes.
You can also download the Google AdWords service on a personal computer and MAC. It is also worth noting that you can not only easily change advertisements, but also add comments to them. Comments will also be available to other users with whom you want to agree on the result of future work.
How to add a display schedule?
You can only set an impression schedule for campaigns in the Google Ads interface, but there is a way to quickly copy an already created schedule for other campaigns.
So, first create a schedule for one campaign in the Google Ads interface and upload the changes to Google Editor. Next, right-click on the campaign name and select “Copy shell”.
The hotkeys for the “Copy Shell” function are Ctrl+Shift+C.
Next, highlight the other campaigns you want to add a schedule to, go to the Edit Selected Campaigns tab, and click the blue word "Insert" under Ad Schedule.
This way you can change other campaign settings.
Importing adwords editor files
Downloading AdWords to your personal computer will allow you not only to export files, but also to import them.
Adwords allows you to import the following file types:
- CVS - this format allows you to simultaneously make changes to a large number of elements in the Adwords system.
- AES is information from the Adwords service, designed for collaboration. The files will only work if you have installed the latest version of your account in the AdWords editor.
- AEA is archived or backup information. Allows you to go to the state that was at the time the same copy was saved. Can be created manually or automatically.
Rules and features of working in AdWords Editor
1. Before you edit anything, you need to get the latest changes to one or all campaigns. To do this, click “Get latest changes”.
2. You can upload a campaign either from a CSV file or by copying the necessary fields from an Excel table. This is one of the options for importing data.
3. After downloading a campaign from a file, you must first save it directly in the editor and only then send it to the Google server. Moreover, both at the loading stage and at the saving stage, you may encounter campaign errors. If errors at the first stage are mostly violations of file syntax, then at the second stage they are violations of the rules for publishing advertisements.
Example of saving a campaign:
If there are no errors, then click “Save” - “Publish”.
4. After loading the campaign, you can immediately see a list of errors and receive information on how to resolve them. Moreover, one list contains both errors and recommendations.
Example list:
Example of the “Invalid campaign start date” error:
Do I need to download the Google adwords editor Russian application for free?
In order to download AdWords, you must first decide why you need this program and whether you will use it.
As mentioned earlier, the Adwords system itself from Google and its Google adwords editor service allow you to develop and edit advertisements. Accordingly, if you are in no way connected with advertising activities, then the program will not be needed and will not bring any benefit. But if you want your ad to be noticed, you need Adwards.
You definitely need the Google AdWords program if you work with large campaigns. It allows you to export and import the necessary data, and when working together, send an advertisement for further approval with colleagues, superiors or the company with which you are collaborating.
New Google AdWords Editor import file
- Column 1 - Campaign
- Column 2 - AdGroup (Ad Group Name)
- Column 3 - Keywords
- Column 4 - Headline 1 - 30 characters maximum
- Column 5 - Headline 2 - 30 characters maximum
- Column 6 - Description - 80 characters maximum
- Column 7 - Final URL
- Column 8 - Path 1 - 15 characters maximum - the word that will be added after the URL, previously called the display URL
- Column 9 - Path 2 - 15 characters maximum
- Column 10-14 - Length of rows title 1, title 2, description, path 1, path 2 - formula =LENGTH(Cell Address), for example =LENGTH(D2)
The picture shows how to create a campaign using the SKA 1-1-1 principle, where each keyword corresponds to 1 ad group and one ad. Keywords added in the broad match modifier (key phrase match types in Google AdWords).
What applications do you download with Adwords editors?
Managing advertisements on the Internet is not so easy. Especially if you are working with a large number of advertising campaigns at the same time. You definitely won’t be able to work separately with each campaign; you’ll spend a lot of time on this, but the result will be barely noticeable. And a lot of time will be wasted.
These actions can be facilitated by special programs or applications that are installed on personal computers. Among them is the adwords editor and its analogue, the direct commander for Google Adwards.
The most popular editor is the familiar Google Adwards editor. He appeared first and, accordingly, has more experience and has already managed to gain success among people who are active in advertising. The Google editor has many features: importing and exporting files, viewing and sharing.
In turn, another company, Yandex, presented an analogue to this editor. The editor was named Commander. AdWords Commander is ahead. But the editor from Yandex is rapidly developing, expanding the possibilities of working in Yandex.Direct.
Commander allows you to export and import, perform simple functions, and has a functional interface.
Bomb Excel for Google Adwords
Let me remind you that recently I have been sharing with you the content that I gave in the “Young Fighter Course”.
Templates for Yandex and Google are presented in lessons 4-5. So, less words - more action. I have prepared a template with a macro. A macro is an Excel add-in that allows you to record actions and play them back at the right time with a simple keyboard shortcut. The idea is to automate the routine actions of a contextual advertising specialist.
What does the template look like?
The file is a standard blank for importing an advertising campaign through the Adwords editor. The difference is the two technical columns on the right and the macro. But this does not affect the loading, because when working with the editor, we import from the clipboard, and not from a file.
Technical columns and the presence of a macro - all the differences
What can he do?
So, when you run the macro, it magically does the following:
- makes the group name from column B (Ad Group) the template for Headline 1;
- inserts the group name from column B (Ad Group) into the ad text (Description);
- adds a call to action “Come in!” to the ad text (Description);
- highlights values in GHI columns if they are higher than the acceptable limit;
- these actions are performed for 1000 rows.
As you can see, this template looks simpler and does less than its older brother in Yandex. But that's correct, because the link displayed here consists of two fields. And automating the completion of this extension is not easy.
But loading an advertising campaign through the Adwords editor occurs in two sittings. But more on that below.
